Campaign Leader

Über die Stelle IKEA Switzerland is looking for a Campaign leader focusing on national campaigns. In this role you will lead and coordinate marketing activities for IKEA in Switzerland. As Campaign Leader, you will be a part of the Country Marketing team and report to the External Communication Manager Switzerland.
 
PURPOSE OF THE JOB  
Strengthen the position of being the Leader in “life at home” on the Swiss market by:
 
 

• Maximizing and growing our existing customer base, focusing on specific local needs.
• Inspiring people to visit our stores and shop more frequently.
• Contributing to our business growth by driving increased visit frequency and average transaction.
• Strengthening the relation with members of our successful loyalty program (IKEA FAMILY) and our online communities.
• Increasing the effectiveness and efficiency in marketing communication.
• Securing the integration of messages in view of the IKEA brand positioning.

 
ASSIGNMENT  
 

• Develop a deep understanding of the challenges and opportunities of each market area in Switzerland, leveraging insights from the sales organization on country level and in the stores. 
• Plan, prepare and implement highly creative campaigns across all channels, based on market insights, IKEA’s national Business and Marketing Strategy.
• Building up a strong partnership and actively coach the stores in the development of local store activities.
• Identify needs and secure the development of common frameworks and processes to be used by the stores. 
• Secure the IKEA tone of voice and visual identity. 
• Optimize marketing effectiveness and efficiency in communication development and ways of working (identify and work with relevant KPI’s)
• Efficiently brief and lead internal project teams and agencies (advertising, media, design etc.)

YOUR PROFILE  
 

• Exceptional project management skills and a structured and a self-organized way of working.
• Ability to set expectations and provide clear direction, putting the customer at the centre.
• At least 3 years of experience as a B2C Campaign Manager, preferably FMCG or Retail in Switzerland.
• Deep understanding of the marketing strategy process, branding, marketing communications, consumer decision journeys and consumer trends.
• Strong agency management skills; additional agency background strongly preferred.
• High digital marketing competence (campaign setup, SEM, Social Media) and understanding of state-of-the-art marketing technologies.
• Exceptional interpersonal skills, combined with open-mindedness and pragmatism.
• Experience of implementing long-term strategic plans, managing budgets and following up on goals through KPI’s.
• Strong in decision-taking skills in the context of specific goals, customer insights and strategies.
• Understanding of profit and loss and ROMI
• A strong passion for people, home furnishing and the IKEA brand.
• High communicative skills, both verbally and in writing 
• German native speaker with advanced English skills (every other Swiss national language is an asset)